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Embracing the sides of Swift

‘Reputation’ takes pop music by storm

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Kelsey Evans, Staff Photographer

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I’ve been a “Swiftie” ever since “Teardrops on my Guitar” was released when I was 8-years-old.

While Taylor Swift has gone through several genre changes over the past decade, I have loved every single one of those albums and “Reputation” is no different.

When Swift released “Look What You Made Me Do” at the end of August, I, like most others, thought she had gone off the deep end of unrecoverable pop stars, like Lindsay Lohan and Britney Spears.

As other singles, and eventually the whole album, was released my feelings changed, and I fell in love with many of Swift’s new songs.

The style of “Reputation” largely reflects what is today’s pop music genre with the integration of electronic dance music and the inclusion of rap and hip hop.

Songs like “End Game,” “I Did Something Bad” and “Dancing with Our Hands Tied” all reflect this new pop music taste that Swift has adapted to.

While this album may not feel like the familiar girl-next-door Swift we once knew, “Reputation” is refreshing and provides a mix of the subgenres of pop music.

However, the old Taylor is not completely dead.

“Getaway Car” and “Call It What You Want” are reminiscent of previous albums like “Red” and “1989”.

Swift also does not completely abandon the formula she has used to procure previous albums.

On “Red” and “1989”, “We are Never Ever Getting Back Together” and “Shake It Off” were both very upbeat pop overtures to the whole album. “This is Why We Can’t Have Nice Things” is “Reputation’s”.

This song follows the Swift album formula and is right at home alongside the new electronic and rap influenced music. 

In a previously published article in “The Campus”, Editor-in-Chief Marley Parish, ’19, pointed out Swift’s attacks against frenemies in the “Look What You Made Me Do” music video. 

Swift typically puts clues in all of her songs so fans can figure out who each song is about, however, it has not become clear if she has done this in “Reputation,” besides within the music video.

Swift sold over 700,000 copies of “Reputation” on the day it was released, which is a great start for the pop star’s risky album, according to an article published on Billboard’s website.

While it is unknown if “Reputation” will continue to be as successful as Swift’s previous albums, the popularity of the released singles could be a guide to how well the album will do.

“Reputation” is not what you might expect from the country-rooted Swift; however, the album is very well put together, and the songs flow effortlessly from one to the next.

If this is a precursor to Swift’s future work,  she has not lost her reputation in my book.

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Embracing the sides of Swift